Brand
Identity & Website—
One north kitchen & Bar
Restaurant Rebranding Project, Chicago
Project Overview
A rebranding and website redesign for a Chicago-based restaurant located inside the UBC Tower. The goal was to refresh its visual system, create a clean and accessible user experience, and translate the timeless aesthetic of Korean minimalism into a modern, elegant digital identity.
Project Goals
Develop a responsive website reflecting the restaurant’s spirit
Improve readability and navigation for guests of all ages
Refresh social media style with a focus on composition and light
Improve readability and navigation for guests of all ages
Create a modern, minimalist visual identity
Design marketing materials (menu, flyers, business cards)
My Role & Tools
ROLE
GRAPHIC & WEB DESIGNER
TOOLS
WIX, ADOBE PHOTOSHOP, ILLUSTRATOR, ADOBE INDESIGN
About the Restaurant
Kitchen & Bar has been a part of Chicago’s dining scene for over a decade. Located across from the Lyric Opera, it welcomes both professionals for business lunches and guests enjoying pre-theater dinners.
Inspiration
Inspired by Korean minimalism, Copenhagen aesthetics, and the structured clarity of Bauhaus, the new direction focused on typography, simplicity, and atmosphere.
I wanted to design a space — both digital and visual — where people could feel the restaurant’s calm rhythm before even visiting it.
Color Palette & Typography
Soft Bordeaux
Soft Bordeaux
